Universal Studios announced that starting March 20, all of its current movie releases, including The Invisible Man, The Hunt and Emma, will be brought online for $ 20 per view. The box office over the weekend was the worst since 1995, with massive quarantine cinemas across the US looming ahead. But how can you get back the money spent on film production when all viewers are sitting at home?
Access to the films will be provided through various venues, and for some film products, including the new hit Trolls. World Tour ”, the release will take place directly online. Although the $ 20 price tag is not even for a personal copy, but only for viewing - it is five times more expensive than a similar service on Amazon, iTunes and other digital retailers, for Hollywood it is a gesture of amazing generosity. Or a desperate attempt to minimize losses in the face of an acute industry crisis caused by a pandemic.
To understand the scale, here is information from the report of the Digital Entertainment Group: in 2019, global distribution generated $ 42.5 billion in profit for film companies, and sales of digital and physical copies of films - in total, only $ 9.3 billion.The difference is colossal and Universal Studios attempts at least partially compensate for the lost profit is understandable.