Avast antivirus found itself at the center of a scandal, accumulating and selling huge amounts of data of its users to commercial structures. Buyers lists include Google, Home Depot, Microsoft and Pepsi in seven figures. Formally, Avast itself has nothing to do with it, since it operated with the data, the collection of which was approved by the users themselves. And its subsidiary Jumpshot was already engaged in the "packaging" by thematic packages and trade.
The main question is - is the sold data anonymous? One thing is the statistics of YouTube visits from a specific PC - and quite another the same statistics, but with the indication of real user data. But the list of leaks also includes all queries in search engines, the use of bank cards, social networks, etc. Even if the information is anonymous, it is not too difficult to collate a set of facts to figure out a person's identity.
Jumpshot also has a service called "All Clicks", the essence of which is described by the following slogan: "Every search. Every click. Every purchase. On every site ”. It is reliably known that the New York-based marketing firm Omnicom Media Group paid $ 2.075 million for its use in 2019. This means that other customers must have taken advantage of it - but most of those pointed to by journalists, including Expedia, Intuit, Keurig, Condé Nast and Loreal, are in no hurry to admit.
The scandal erupted just months after Mozilla removed the Avast Online Security and SafePrice Firefox extensions. They collected much more data than was stated. And in Avast they sin by the fact that in the user agreement the company stipulates the right to "process" data, but not to "sell" them - this is already a reason to sue its actions.