For the first quarter of 2018, the Facebook corporation received income in the amount of $ 11.97 billion. With the number of 1.45 billion social network users, today we receive $ 8.25 per person. Or just $ 33 a year, but Facebook emphasizes that they never sell data directly, and the value of some users for marketing purposes is incomparably higher than others.
While Facebook is unlikely to reveal its algorithms for monetizing personal data to you, companies like Datacoup, which openly pay people for their information, are more outspoken. The era when interests were at the forefront, people's hobbies, on the basis of which targeted advertising was formed, is becoming a thing of the past. Now large commercial structures are ready to openly and honestly pay for conditionally confidential data in order to get a consumer profile, to understand what his life will be like in the future.
You are a young farmer with elementary education who decided to expand the family business and launched a website for the sale of breeding zucchini. You may have a profit and a happy future, or you will burn out in a year, but in any case, you are not interested in Facebook customers. Another thing is a student, a lover of vaping and multicopters, with a loan for study, renting an apartment on the outskirts of the capital. Such a character is inclined to get involved in adventures, he will probably have problems with the law and health, life will force him to make rash decisions - the risks are great, but such clients are much more interesting for a business based on human needs.
Businesspeople are more willing to pay for information about wealthy, educated users, but they do not shy away from data on the owners of chronic diseases. Health insurance details, credit history, purchases you didn't make, dreams and plans voiced but not realized. Information about people whose life is filled with changes is very profitable, be it a wedding, a divorce or the appearance of a puppy. Because in this case, the likelihood of predicting the moment when it is really possible to make an offer that the client cannot refuse is significantly increased.
This is why Facebook and its competitors want to know so much about you - to sort their customers according to their potential for effective data trading.