Another novelty from LG Electronics is a TV with an unusual 65-inch screen that can be rolled up like a poster. It is supposed to roll up at the push of a button, like a garage door. It will be an OLED screen based on organic light-emitting diodes (OLEDs) that provide a sharper image than LCDs.
OLED TVs account for only 1.1% of the market, and the rest - almost 98% - is accounted for by LCDs. However, according to forecasts, one-off deliveries of OLED-TVs next year could grow by 70% from 2.35 to 4 million units.
With today's 4K TVs delivering high-quality picture quality that is hard to compete with, LG is betting on the niche appeal of flexible screens. The current price for a traditional 65-inch OLED TV is around $ 2, 600. It is to be expected that the price of the flexible model will be even higher.