Space Perspective has agreed to lease space and provide pre-flight training services at the Kennedy in Florida. They are not competitors to SpaceX or other private space companies - Space Perspective is engaged in balloon flights to the stratosphere. More precisely, they are just about to make their first flight and immediately with commercial passengers on board.
The startup was launched back in 2013 by the married couple Taber McCallum and Jane Poynter. The very first experiments showed that they were far from building a large balloon, so in subsequent years the company launched small balloons with various souvenirs, as part of the popularization of the idea. The most significant was an advertising contract with KFC to launch a chicken sandwich into the stratosphere. And now in Space Perspective they declare that they are ready to send people on the flight.
The announcement uses the term "flight to the edge of space" and gives a value of 100, 000 feet (about 30 km). However, according to the generally accepted interpretation, space begins three times further, from an altitude of at least 100 km. So it will be a flight in the stratosphere, and not very high - the famous Felix Baumgartner jumped with a parachute from 39 km, and later there were jumps from high heights.
On the other hand, the declared altitude is three times higher than that at which air flights are made, so the average tourist previously had no chance to go so far from Earth. The flight will take place over the troposphere, in exotic conditions, with a good view from the capsule, bar and toilet on board. The cost of one seat is $ 75 thousand, the flight date has not yet been specified.