While XRP is not a freely convertible currency and is not even a cryptocurrency by definition, it is often compared to Bitcoin and Ether. Because in terms of market capitalization, XRP is the third largest in the world and is being used by more and more people and organizations. And that's the problem - Ripple has revised the rules for manipulating XRP to make it more accessible and convenient for everyone.
Perhaps the most difficult point in using XRP is Ripple's official rule not to cooperate with banks and financial institutions, so as not to make cryptocurrency an object of speculators' interest. At the same time, the company admits that they cannot provide direct payments for services or goods using XRP outside their platform. This means that a conversion mechanism is needed, when a user with US dollars converts them to XRP, transfers them to a partner in London, who converts XRP into British pounds for purchases on the spot. This is the main line of work.
Ripple's second most important area of interest is charity and philanthropy. Recently, the platform's investor, Hollywood actor Ashton Kutcher, donated $ 4 million on behalf of Ripple to the Ellen DeGeners Wildlife Fund. Not in money, but in the equivalent amount in XRP, just like the company itself previously purchased $ 29 million worth of equipment for schools in the United States. But there is one trick here - the company does not so much donate funds as it involves new players in the XRP eco-environment.
Ripple does not sell or donate XRP, but makes long-term investments in the interests of users and startups. For example, in October 2017, $ 300 million was spent to support the RippleNet Accelerator Program, a program for integrating financial structures that want to work with XRP. And recently, in May, the Xpring system was launched, designed to fund XRP-oriented startups.