Icelandic singer Bjork is well known for her experiments in the field of show business, so it is not surprising that she decided to use blockchain technology to sell her next album "Utopia". London startup Blockpool will support her in this endeavor. According to the singer, the novelty can not only be purchased for cryptocurrencies - bitcoin, litecoin, dash and audiocoin, but also receive a cryptocurrency bonus as a gift.
Buyers who pre-order on the official website will be credited to e-wallets with 100 audiocoins, a cryptocurrency designed specifically for the music industry (currently at $ 0.19). Owners of the new album will have the opportunity to earn additional audiocoins, as well as other "krypton awards", communicating with the singer online and attending her concerts.
It is not yet completely clear how all this will work. However, many agree that this project has a good chance of becoming a means of promoting the idea of cryptocurrencies "to the masses".