A department called Space10 within Ikea is developing extraordinary, but objectively useful business models for the future. For example, the problem of nutrition of the ever-increasing population of the planet - Ikea decided that in order to maintain the usual standard of living, it is necessary to teach people to consume unpopular, but wholesome food today. And they even prepared a starter menu: worms, algae and hydroponic greens.
This green bun in the Dogless Hotdog dish is made of dough based on spirulina algae. They have 50 times more iron than spinach, plus incredible levels of beta-carotene. The filling went to boiled beets, cucumbers, carrots, berry ketchup and herbal seasoning - if we talk about pure numbers, then it contains more protein than a classic hot dog, but not a gram of real meat.
The Bug Burger series is based on sandwiches in which the cutlet is 20-100% made from crushed mealworms - this is pure protein. It can be mixed with parsnips, nuts and corn, or mashed beets, sweet potatoes or other root vegetables to create different types of cutlets, both in content and taste and appearance. As a side dish, lettuce and hydroponically grown herbs are very low in sugar.
It is far from a fact that at least some of these dishes will be served in real Ikea restaurants, but they can become the basis for business projects of the future. After all, growing 1 kg of larvae in a box in the basement is much easier than growing a chicken or fish of the same weight on a regular farm.