While some dream of the world of augmented reality, where a person with special headset glasses can show advertising information about any object, others spare no effort to hide from this advertisement. Literally and figuratively, startup IRL Glasses offers you a personalized means of locking images on screens in the real world if something intrusive is shown there.
The technology is relatively simple. It is based on the effect of horizontal polarization. The person with glasses still sees the world around him, but together with the advertising screens - a black or dull spot. Everything happens in a passive mode.
Lack of technology in a limited list of displays that can be locked in this way. For example, any LCD TV, but only some LCD screens for computers. And most of the LED display models, but not OLED or AMOLED screens. This is a serious disadvantage, the authors of the startup admit, since advertising screens are increasingly made on the basis of OLED displays. They hope that the startup will raise enough funds to attract specialists to solve this problem.
A pair of IRL Glasses are priced at $ 49 in the current beta. They will probably go on sale by April 2019.