A "talking" bottle of whiskey will tell you about its way to the store counter

One of the world leaders in the production of alcoholic beverages, Diageo, together with Thinfilm Electronics, began developing an improved version of Johnnie Walker Blue Label whiskey, this time in a “smart bottle”. The purpose of such an unusual innovation is to trace the passage of alcoholic beverages from the conveyor to the counter through a network of distributors.

The “smart” bottle is equipped with a sensor of printed marks, which will allow the buyer to detect the fact of illegal opening of the bottle in order to replace its contents with a fake. Sensors made using Near Field Communication (NFC) technology allow tracking the movement of the bottle along the entire chain to the consumer. To do this, all interested parties must download a special smartphone app.

And yet, this information is still more interesting for the manufacturer and sellers. But who knows, there will come a time when, before buying a bottle of whiskey, a customer turns on his smartphone, asks a few questions and she, to the amazement of others, will answer them.