One of the world leaders in the production of alcoholic beverages, Diageo, together with Thinfilm Electronics, began developing an improved version of Johnnie Walker Blue Label whiskey, this time in a “smart bottle”. The purpose of such an unusual innovation is to trace the passage of alcoholic beverages from the conveyor to the counter through a network of distributors.
The “smart” bottle is equipped with a sensor of printed marks, which will allow the buyer to detect the fact of illegal opening of the bottle in order to replace its contents with a fake. Sensors made using Near Field Communication (NFC) technology allow tracking the movement of the bottle along the entire chain to the consumer. To do this, all interested parties must download a special smartphone app.
And yet, this information is still more interesting for the manufacturer and sellers. But who knows, there will come a time when, before buying a bottle of whiskey, a customer turns on his smartphone, asks a few questions and she, to the amazement of others, will answer them.